The number one way to market your website is search engines. Search engines have bots and crawlers that read the text on your website and index you automatically. The more websites your are linked to, the higher your ranked in the search engine. It’s really that simple.
Free Ways to Market Your Website #1: Quality Content
Your website should have quality content (good writing) on the first page. It’s very important that your website name be in your first paragraph of text, because the crawlers read the text. You should give a brief description of your website and what it has to offer it’s visitors in the first 100 words.
Free Ways to Market Your Website #2: Get Indexed
Next is getting your website indexed in as many search engines as possible. You can go to Pingler.com and Feedping.com among others, for this service. You can also add your website URL to Google manually, by clicking here. To do this you will copy your URL then go to each of these sites and add it there. Using Pingler brought me additional traffic in the first 24 hours, every single time I used it.
Free Ways to Market Your Website #3: Start Blogging
Next is blogging. Google loves links and Google loves Blogger.com. When you write a blog about your website that is an additional link to your website. You can also join writing sites such as HubPages.com and WordPress.com. Joining these sites and writing about your website increases links as well as traffic. Be sure to submit your blogs URL to the pinging sites, and Google.
Free Ways to Market Your Website #4: Join Facebook
Join Facebook and make sure the links you make work both ways. Your website’s Facebook page should link back to your website, and your website should have a “Join us on Facebook” button as well as a Facebook “Like” button. Putting frequent business status updates on your Facebook page and planning “Events” on Facebook will increase your traffic as well.
Free Ways to Market Your Website #5: Start Tweeting
Join Twitter. On Twitter you can connect with people who will be interested in what your site has to offer by doing a search. Type in a keyword in the search box such as “bicycle” and your search will turn up everyone who has tweeted that word. Use a hash tag (#) and a keyword to tweet out your website link. You can also put a Twitter button on your website to allow visitors to tweet it out to their followers. Be sure to add your Twitter RSS feed to your site, and your blogs!
Free Ways to Market Your Website #6: Create Videos
Create Video! YouTube is also owned by Google and is now ranked the #2 search engine on the internet. Get a YouTube account, and create videos about your website, or even product specific videos that you link back to your website. Be sure your links go both ways. Put your website link on your YouTube channel, and your YouTube channel link on your website, and in your blogs. Embed your videos into your website and blogs as well. Be sure to submit your YouTube URL to pinging sites and Google.
Free Ways to Market Your Website #7: Social Sites
Joining other social sites such as MySpace is helpful, but all business owners should join Linkedin.com. It’s free. You can find people who you have worked with in the past as well as old friends from school. You can share what you’re doing now, and ask them to write you a review. You offer to do the same for them. It is one of the best places for businesses and professionals to connect with each other.
Eric is an SEO & Conversion Specialist. If you are interested in help marketing your website, please call us at 713.789.8699 and we would be happy to see if we can help you.
