“Creating a ppc campaign and ads is one thing. Creating campaign ads that convert well is another”
Here are some basic tips and tricks to increase your click through rates for your targeted users.
Tip # 1: Use your keyword in the title of your ad.
Example: Graphic Design Services
Utilizing the title in your keyword may catch the eye if people are looking for a quick click. Experience shows that the more relevant the title, the higher the CTR.
Tip #2: Create Geo-Targeted Ads
Example: Graphic Design Houston
Here is an example of how you can make your ads more relevant. With Google’s geo-targeting capability, you can limit your ads to specific regions. In doing so, you can create highly specific ads for particular Cities, States, or even Countries.
Tip #3:Use Upper Case Letters for Every Word in the Title (As Shown Above)
Utilizing a capital letter for each word of the title increases conversion rates. However, don’t go overboard with caps throughout your ad or it likely will not get approved by Google.
Tip #4: Use HOT Keywords like “Guaranteed, Free Consultation, Satisfaction, Lowest Prices”
Remember that your ad is going to get only a small amount of time to stand out to your prospects. You want to include keywords that make you stand out from the competition and increase the likelihood that a quality, targeted prospect will click on your ad.
Tip #5:Create 2-3 Ads for each set of keywords
Run all of the ads and Google will automatically run the best ones more often. This is a great feature and it doesn’t cost extra. Simply create additional variations of your ad and the best ones will show up more often until one clear winner stands out.
