While pay per click advertising is a fantastic advertising tool for 99% of businesses, there are some businesses that may want to stay away. This is a guide for determining whether or not PPC is right for your business.
Signs that PPC is NOT Right for You:
- If you don’t have a website built after 2000, PPC is probably not for you. Internet customers have developed a preference for sites that convey credibility and unless you have a site that conveys relevant information in a credible manner, PPC will just be money down the drain.
- If your customer’s value is typically only a low priced, one time transaction, PPC is probably not for you. PPC is best for businesses that have a high average customer value. If you need clarification on this, contact us and we would be happy to explain further.
- If your product or service requires a face to face meeting, PPC may be for you but it will likely need to be limited to a geographic region.
- If you don’t charge for your product or service, PPC will likely not be for you.
Signs that PPC is Right for You:
- The average revenue per user is mid to high.
- Your product or service is sold over the internet.
- You offer a recurring product or service.
- You have clearly identified what your average sales are margins are.
- You have a clean, professional website.
