Benefits of SEO
Your company’s website can be as important as a billboard in terms of essential marketing. Just like a billboard, the more people that see the website, the more impressions that will be made on your potential clients and customers. Because a website is a company’s online billboard, it is crucial that the website have visitors. The benefit of SEO over traditional marketing is that it can lead to hoards of very targeted traffic.
Benefits of SEO – Targeted Traffic
SEO increases the traffic being sent to your website and the number of people that are exposed to your website. The visibility of the website allows for promotion of your company and the products or services it offers. Active promotion of the company and offerings is made more efficient with the use of SEO.
“77% of search users choose organic links over paid listings when searching”
Offline marketing in addition to online marketing will help to make SEO more successful. Marketing costs are reduced when using SEO, because it is one of the most affordable forms of marketing. SEO maximizes the effectiveness of the website, allowing it to stand on its own as an ad platform, which will lower overall costs on the entire marketing campaign.
It is important in any marketing campaign to identify the right customers for the company’s products and capture their attention. The same is true with SEO. The use of SEO can provide a deeper understanding of consumer behavioral patterns and ultimately the behavioral patterns of target customers.
Online customer acquisition, as a focus of a marketing plan, must ultimately understand what is important to an already interested client to increase conversion rates. This understanding will apply directly to SEO, and the online behavior of the targeted customer.
A successful online marketing plan will understand the company’s customers, industry, and competition and implement customer acquisition programs that apply this understanding. The knowledge of conversion targeting certain keywords will greatly impact an online campaign through the use of SEO.
Integration of demographic information into online marketing campaigns can improve customer acquisition rates. Online behavior and participation can vary for different demographics. The recognition of the changes in online participation for each demographic group must be recognized in the marketing pitch to increase action.
Target marketing and market segmentation for online marketing focuses on specific areas that will appeal to and reach the target customer group. Keywords can reflect demographic information. It is important that the keywords being used in an online marketing campaign be relevant to the demographic group being targeted.
Relevance of a website to consumers includes more than just the keywords used in a search engine. The design of the website and the content used throughout the site must also appeal to the customer. When designing the website to appeal to your target customer, adjust to depict their lifestyles and use language that will speak directly to their needs.
SEO will positively affect the overall marketing plan with a better understanding of the target customer and their online behavior.
Benefits of SEO by the Numbers
42% of search users click the top-rated link and 8% click the second
62% of search users click a link on the first page
Only 23% of search users progress to the second page
40% of SEO campaigns, aware of their ROI, achieve returns in excess of 500%
95% of non-branded natural search traffic came from page one results across the three major search engines.
90% of online commercial searches result in offline purchases.
Immix is a full service website design and development firm with an expertise in search engine optimization. Call us today at 713.789.8699 to learn more about how we can help you increase your rankings.
