Split Testing Website Design Houston

Split Testing Website Design can greatly increase website conversion rates and improve search engine optimization of a website. Working with professional Houston website designers helps a company benefit from split testing.

Split Testing Website Design Houston #2: Test Different Versions

When you are conducting Split Testing Website Design with Google Website Optimizer or Omniture, make sure you identify the variables you want on the page. You can test the title, content, action requested (i.e.- Form submission, purchase, newsletter signup, etc). By rotating various versions among visitors, you will get a better idea of which pages convert the best over time. By continuing to test and refine, you will come up with very high converting web pages.

Split Testing Website Design Houston #3: Keep Your Split Test Pages Live

Make sure that you do not remove the pages that you put up for split testing as they will likely be indexed by the search engines. Keep these pages up and make sure they have different enough content that they will not be seen as duplicate content by the search engines. Removing the pages can cause numerous errors for the spiders and duplicate content can also harm your rankings in the engines.

Split Testing Website Design Houston #4: Capitalize

Split testing is important to become and stay competitive in your industry. If you cannot convert website visitors into leads with a reasonable rate of return, you will not be able to compete with your competitors online. So, improve your conversion rates and blow your competitors out of the water as you roll your return on the campaign back into your marketing budget.
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